1. Why should I use Google Ads?

- Attract more customers: Regardless of whether you expect to bring new site visitors, increase online sales, get more calls, or make visitors return more, Google Ads has Can help you.

- Reach the right people at the right time: People find your business on Google right at the time they're looking for what you offer.

- Advertise locally or globally: Target your ad to customers in certain countries, regions, or cities, or within a set distance from a business or of your item.

2. You only pay when you get results.

No access, no charge.

Sign up for Google Ads for free. You only pay when someone clicks on the ad to access your site or call you. In other words, when your ads are performing effectively.

Start with any budget.

You set your own budget, so your costs will depend on what you're trying to do with your ads. Some businesses spend tens of thousands of dollars each month and others are willing to invest several hundred.

3. How much does Google Adwords cost?

That cost depends on the Daily Budget you decide. At least 5USD / day. Your daily budget is the amount you pay for a specific AdWords campaign each day. AdWords will show ads as often as possible within your daily budget. Typically, your ad will stop showing when it reaches its budget limit.

4. Is it possible to limit ads by geographic region?

You can limit your ads to specific countries and languages.

5. How can I choose the right keywords for promoting my website?

- The keywords you choose are used to target ads to potential customers. By creating a highly relevant keyword list, you can only show your ads to the most interested users, helping to improve performance and maintain low costs.

- Keywords are selected based on many criteria and depend on your target customers. You don't mind that, the ESC expert will advise you on choosing the right keywords.

6. How does the keyword work?

- Keywords are words or phrases that customers will use when searching for your product or service.

- Keywords allow you to target ads to your desired audience.

For example, if your business sells online cameras, you can use "buy digital cameras" as keywords in your AdWords campaign. When a Google user enters "buy a digital camera" in a Google search, your ad may appear next to the search results. In addition, ads may appear on sites and products in the Google Network that relate to your keywords.

- By creating a highly relevant keyword list, you can only show your ads to the most interested users. This will improve your ad's performance and help you maintain a low cost-per-click (CPC).

7. Keyword quality

It is important that your keywords are relevant and of high quality. Keywords that are too general will make it difficult to reach potential customers and your ads will be less likely to be profitable.

Here are three common tips to help you improve your keyword quality:

Choose your keywords carefully. Ensure specific keywords and relate directly to the topic of the ad and the page you're directing customers to. Keywords with two or three words tend to work best. 

Include relevant variations of your best keywords, including singular and plural versions. If appropriate, consider using colloquial terms, synonyms and product numbers or serial numbers.

Must be specific. Keywords that are too broad or general will not reach users as effectively as highly targeted keywords.

Negative keywords

There is another type of keyword that works in a different way. Negative keywords help ensure that your ads are not showing for searches that include that term. These keywords work together with regular keywords to target ads only to the audience you want. For example, add "free" as a negative keyword if you want to make sure your ad isn't showing for people who search for a free product. Negative keywords contain hyphens before keywords like -free.

8. How can I choose the most suitable budget for website promotion?

Choosing your daily budget depends on your target customers, we'll use analytics tools to provide the most appropriate and profitable budget for you.

9. You can control your costs in a number of ways:

a. Daily budget.

b. Daily budget.

c. Daily budget.

Daily budget

The budget you set is entirely up to you. Your daily budget must be the amount you can spend on that particular campaign each day. Although the cost may end slightly more or less than this amount, the budget will set a maximum for your average daily spend in a month. You can edit campaign daily budgets as often as you like.

Daily budget will determine the number of times your ad will show in a day. If your daily budget is low, your ad won't appear every time it is searched. We will display ads within the campaign as often as possible to meet your daily budget. Typically, your ad will stop showing when it reaches that day's budget.

To help you set a daily budget that will maximize your ad's exposure, AdWords will provide daily budget suggestions within your account.

Bid

The most popular bidding option is Cost-per-click (CPC). CPC bids determine how much you're willing to pay each time someone clicks on your ad when it shows on Google or on one of our partner sites.

In general, a high CPC bid may allow your ad to show in a high position on the page. The bid amount is combined with your Quality Score to determine the position of the ad on the page. Learn more below.

Your actual cost is likely to be less than the bid you choose. The AdWords discount tool will work, so you usually end up paying less than the CPC amount you set.

Advertising quality

Quality is the most important factor in determining how much you will pay when someone clicks on your keyword-targeted ad. The higher your quality score, the lower the amount you pay for a given ad position and vice versa.

10. How can I choose the appropriate payment method for me?

As a Google Acency in Vietnam, customers can easily pay by wire transfer or cash at P.A Vietnam's addresses nationwide.

11. Are there any budgetary requirements, minimum term of contracts or other terms of quality?

The budget and time limit for advertising are decided by you. Spending your budget will be reported daily by Google.

12. Who will see my ad?

Ads can show whenever a user searches on the keywords you choose on Google or one of Google's partner sites. Your ads may also show on content sites and products on the Google Network that match your keywords

13. What if I need to advertise in multiple locations?

You can create multiple ad campaigns to post simultaneously to many different target customers.

14. How can my ads appear on search results?

On the Google search results page, the highest ranked AdWords ads are eligible to appear in the top positions on search results. Although we only show up to three ads above the search results per page, many top-performing ads may qualify for these positions. Therefore, we revolve all eligible ads on subsequent pages until no eligible ads are left; Meanwhile, we come back to show the most competitive ads at the top.

Google believes strongly in providing high quality and relevant advertising to users. Our system does not rank ads solely on cost and there is no way to reserve top positions on a search results page.

15. How does the price of the click count? ?

The click price is calculated by Google system automatically according to each keyword, varies by each click and depends on many factors. For example:

• Historical elements of keywords: the history of that keyword on the website, how much of the keyword's search volume is, the level of user interest in the keyword, other historical data ...

• Quality score: is a quality evaluation parameter of 1 keyword in 1 campaign advertising. The higher the quality score, the lower the price that Google collects for that keyword. Quality scores are assessed on the relevance of the keyword, the content of the ad text, the website content and many other factors. The more closely related factors are, the higher the quality score. For example, your website introduces Toyota cars. You choose the keyword "virus" and write ad text "Getting rich is not difficult! Click here!".

• Keyword virus is in the top 10 most searched keywords in Vietnam. This advertisement is also very attractive. But 3 elements of keywords, adverts and websites are not related to each other. Meanwhile, the quality score will be low -> click price will be high.

• Agent's job is to advise, optimize, build a campaign so that keywords have the best quality score.

• Competition level: The market has many advertising businesses, the click price will be higher than the market with few advertising companies

• Advertising market: In Vietnam, the average click price is about VND 1,800. But in the US, the average price is much higher.

16. Google calculates where the quality score is?

Quality Score: is a parameter that evaluates the quality of a keyword in a campaign advertising. The higher the quality score, the lower the minimum price for Google for that keyword. Quality scores are assessed on the appropriateness of:

• Keyword

• Advertising sentence content

• Website quality and many other factors.

The above three factors are more closely related, the higher the quality score. For example, your website introduces Toyota cars. You choose the keyword "virus" and write ad text "Getting rich is not difficult! Click here!". Keyword virus is in the top 10 most searched keywords in Vietnam. This advertisement is also very attractive. But 3 elements of keywords, adverts and websites are not related to each other. Meanwhile, the quality score will be low -> click price will be high.

17. Why advertising needs good quality score ?

A good quality ad will bring a lot of benefits.

• First, when there are many competitors who choose a keyword, the one with the higher quality will appear to have an ad in a more advantageous position (eg through a slide)..

• Secondly, if your advertising point is too low, the chances of your ad not appearing. The reason Google did so was to increase the honesty of the ad. Google wants that search consumers must always find exactly what they need, even if they are advertising!

• Tuesday, when your advertising quality score is high, the minimum cost you have to pay for that keyword will be low..

The formula that Google offers: Location = quality score * click price.

Suppose with the keyword X you have a quality score of 6. The opponent has a quality score of 3. If you pay 1 dong for 1 click then the opponent must pay 2 VND to get your position , because 3x2 = 6x1.

18.What about competitors who click on my ad all day?

Google has a software system called Invalid Click Identifier (the system recognizes invalid clicks). This system identifies invalid click patterns based on a lot of information. Including 3 main samples:

- Continuous clicks from a source (source)

- Clicks are regular from one source

- Clicks are done automatically from autobot software or by viruses

In addition, Google has a team of dedicated researchers to filter out invalid clicks based on data extracted from the system. The purpose of the Invalid Click identification system is to protect advertisers. Help advertisers get the most real clicks from potential customers.

19.What about an agency that creates a fake click on my ad? How to know the report of the Agency sent is reliable, accurate?

Google has a software system called Invalid Click Identifier (the system recognizes invalid clicks). This system identifies invalid click patterns based on a lot of information. Including 3 main samples:

- Continuous clicks from a source (source)

- Clicks are regular from one source

- Clicks are done automatically from autobot software or by viruses

In addition, Google has a team of dedicated researchers to filter out invalid clicks based on data extracted from the system.

Purpose: The Invalid Click identification system is to protect advertisers. Help advertisers get the most real clicks from potential customers. Agent as well as Google want to build long-term reputation, many long-term customers should not be able to create fake clicks that do not bring benefits to customers.

Agent's customers only continue to advertise when they gain real benefits from advertising (that is, potential customers from advertising). Thus, creating fake clicks on ads accidentally harms Agent itself.

In addition, when you participate in advertising, Agent will install free measuring tools analyzing Analytics website with link to AdWords account, you can monitor the results of daily advertising how many clicks , how many appearances can also count the customers who come from any advertising channels ...

20.How to discount click down ?

To reduce the price Click to improve the quality of advertising, making the quality of advertising points increase. High quality score -> click price decreases. Advertisers need to know how to split advertising campaigns, choose advertising sentences and keywords as well as help KH optimize website when needed. In addition, it is also important to choose the correct keywords for the service or product. Keywords must be selected according to MARKETING OBJECTIVES and based on Google's market suggestions from Google Keyword Tool ..

21.How adverts are appropriate ?

The ad sentence is written from 2 elements:

- Marketing messages want to convey to consumers

- The criteria for evaluating Google's ad quality

The advertisement must relate to the search keywords and content on the advertised website and make the most of the characters Google allows to use, and convey the marketing message of the product well. Agent's strength is to create adtext that conveys marketing messages while ensuring compatibility with the AdWords system ..

22.My industry click price, you say, is about 1000-3000 đ. I am advertising on clip.vn only 500 VND / click. So should Google advertise?

Google ads are different from advertising on clip.vn. AdWords ads target targeted customers or potential customers. These are customers who are in need of your product or service, then they will go to Google and perform search behavior. Also on clip.vn is a form of advertising that appears randomly, does not focus on customers who need it.

23. I only sell a single item that is sim card. But I have $ 1000 QC budget per month. Should I use up $ 1,000 for Google, or should I choose a lower package?

Sim phones are much sought fields. There are many keywords used such as: beautiful numbers sim, quarterly sim, birthday sim, VIP sim ... so $ 1000 package is not too big. With such a package, Agent will split more campaigns, you have more ads and can cover the phone sim bigger.

24. I only sell one item, the wooden cutting board. But I have $ 1000 QC budget per month. Should I use all 1000 for Google, or should I choose a lower package?

The choice of advertising budget depends on your marketing goals. The keyword for "wooden cutting board" is not much searched (although the person looking for it is definitely needed). So if you want to know your market, you can use other related keywords like "food", "restaurant", "food processing" etc ... and create appropriate campaigns. . So, $ 1000 is fully promoted. However, Agent's sincere advice is that you should start with a smaller package, such as $ 250-500 / month to know the effect and then adjust the increase later.

25. Do you know the average click price of the tourism industry in the Australian market??

- Agent has run ads for more than 4,000 customers in different fields. Based on the experience of the customers who have run ads, the level of competition in the market, CleverAds can give an approximate estimate.

The click price of the tourism industry in Australia is about 5,000 VND to 30,000 VND. Of course, the actual price also depends on many other factors, such as your website or your chosen keywords.

- If you need to look up the click price of another special category, Agent can perform a search and return the following information..

26. Website optimization is what to do ?

It is the work of adding and optimizing the weak elements on a website that helps the website to rank high on Google's search results. Agent will make comments and suggestions to help Website increase the friendliness of the search engine. Google evaluates a website based on a set of specifications such as:

• Average visitor count for the day

• The average number of pages a visitor has in 1 visit

• proportion of lost pages

• How long does it take for an average visitor?

• depth of website content

• The number of links indexed from the homepage

• domain, age of domain

• relevance of website content and search keywords.

• Socialization of the website (is the website linked to many other websites?)

• ... and many other parameters

27. My website is not good, I should not advertise Google!

When customers make Google ads (Google AdWords), Agent will provide detailed reports and statistics to measure advertising effectiveness. In particular, Agent not only sends KH statistics, but also sends analysis, suggestions of Marketing and IT team. Customers can rely on it to modify content, website quality to be more suitable. Customer made Google advertising has contributed to improving the website quality by advertising to increase new traffic to the website, increase the time saved on the site ...

28. My company wants to do SEO, does Agent provide it?

We do not have SEO service providers. However, before implementing an SEO campaign, you need to consider carefully the more serious between AdWords and SEO.

The superior advantages of Google AdWords compared to SEO:

• Ads appear with many different keywords. You just choose which keywords to show ads. While with SEO, appearing on the No. 1 search results page has been a great effort in handling website content.

• Control the content of the ad sentence. While the introduction in KQTKTN is completely random.

• With SEO, to post constantly to maintain rankings, while with GA, maintaining ads is quite simple. In return it is an opportunity cost.

• SEO is often unfounded to make sure that your website is ranked in any rank because Google does not factor in your website and these factors are changed weekly. So doing SEO will take a lot of time and cost.

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